Royal Mania

Today is the day… Will and Kate finally got married. The lead up to the event has been long and hearty felt especially in Britain. Thousands of royal fans have been gearing up for the occasion. As ESM reports, UK supermarkets have enjoyed a royal wedding boost in sales in items like speciality merchandise, champagne and party food in general. In recent months, all sorts of customized royal wedding merchandise has sprawled up everywhere and a number of food companies haven’t missed the opportunity to benefit from the spending spree of the many royal fans. Here are a few examples pointed out by the Food & Drink Innovation Network:

• Domino’s Pizza offers free pizza to couples named Will and Kate.
• To celebrate the royal wedding, British soft drinks brand Schweppes  launched a selection of limited edition royal wedding bottles across its classic mixer and lemonade ranges.
• McVities unveils new limited edition royal biscuit tin.
• Farmhouse Fare, Britain’s sticky toffee pudding brand, launched a limited edition pack in the lead up to the Royal Wedding.
• Wall’s, part of the Kerry Foods Group and the UK-based sausage brand, has launched new Limited Edition Cocktail Sausage Rolls packaging ahead of the Royal Wedding.

weekend BBQ anyone?

I thought we could end the week on a light note, so here’s an interesting project by Levis Strauss… surprisingly non-denim related. According to Sarah Rouse-Higgins, who design the packaging, “The Levi Strauss Barbecue Sauce Project was an ode to the roots of the company. Before taking off with denim, they also sold dry goods. I used gold rush era advertisements as the inspiration for the labels. It was important to maintain the look of the company during that time while re-marketing it for a limited edition line of barbecue sauce.”